CH02 What Is Content Marketing

0:01 What is content marketing? Content marketing is a way of forming, creating, and distributing your content to an established target audience.

0:10 This form of marketing can be a good way for you to spread your content to wider audiences, while also gaining more conversions.

0:18 Additionally, you can create a valuable and loyal community that will engage with your content nearly every time you publish it or share it with them, knowing that you can provide them with the content, information and resources they are looking for can set up your authority, expertise and trust in the

0:34 market. One of the primary things that you need to keep in mind when it comes to content marketing is your audience.

0:42 What is it that they are looking for and how can you deliver it to them as seamlessly and interestingly as possible?

0:48 There are many ways in which content marketing can help you out whether you use blogs, social media, images, videos, infographics, memes, testimonials, ebooks, or any other type of content marketing.

1:00 You are bound to notice an upward movement in your engagement levels. Although it might take some time for your content marketing plans to come to fruition and see concrete and valuable results, it is worth making the effort and figuring out some solutions for your content.

1:15 In fact, just by creating blog posts, you can see a rise in your leads and conversions. As many as 97% of companies and marketers surveyed by Semrush reported using content as a marketing tool, of which nearly 78% of successful companies made use of a documented marketing strategy.

1:35 Here's some additional statistics that can convey the importance and success rates of content marketing. Nearly 43% of content marketers working with businesses reported that companies allocated more of their budget to content marketing, with many more likely to do so in upcoming years.

1:52 Social media is an important tool of content marketing for as many as 94% of such content marketing specialists. Businesses and companies that tend to successfully use content marketing end up seeing 30% more growth as compared to those who do not make use of it.

2:09 It is clear that content marketing can lead to visible results in terms of the improved engagement that businesses tend to experience, which is why incorporating a strategy into your marketing plan can work well for you.

2:22 There are several aspects and elements that you must account for when it comes to figuring out your content marketing plan, such as the following.

2:31 Figure out who it is that you are creating content for. Understand the specifics of your niche. Carry out enough research to figure out what the concerns of audiences typically are in your niche.

2:44 Use a platform or format that seems to get more engagement. Make use of incentives and offers or other calls to action.

2:53 Make sure you use the right metrics to target audiences and ensure success in your strategy. Try using multiple platforms and methods to deliver your content.

3:05 Figure out the costs of your content marketing strategy. Ensure that the content you provide is in line with your efforts to actually result in success.