CH03 Different Types of Content Marketing

0:00 Different types of content marketing. There are various types of content marketing that you can employ. Each of these can take the form of different styles and ways of presenting your content that can serve to engage with the audience in different ways.

0:15 You can either make use of one of them at a time, although there are ways in which you can make use of multiple as well, especially if you are relying on more than one platform to share your content.

0:25 Take a look at some popular types of content marketing below. Infographics. Infographics are visual forms of content in which you can present information, data, facts, and other forms of knowledge.

0:38 Videos Videos are extremely popular forms of content marketing that can hold the attention of your audience better than several other forms of written content, especially since they combine audio and visual media to impart information.

0:53 eBooks. eBooks are long digital text that can allow your readers to get some more in-depth knowledge about the content you are trying to market.

1:02 Blog posts. Blog posts are also written forms of content that can impart information to your audience. Blog posts, like eBooks, typically rely on long-form content and text, combined with some visual elements that can provide in-depth knowledge to the readers.

1:19 case studies. Case studies can be a valuable and effective way for you to present some of your success stories. By offering some data examples and information about how other clients, businesses, and brands have relied on your services, you can prove your authenticity, expertise, and reliability to potential

1:37 clients and leads. Memes. Memes can add a fair bit of lightness and fun to your tone and brand image, and can be a wonderful way for you to engage with your young customers and audiences, especially since Gen Z and Millennial populations, use memes commonly when it comes to their online presence.

1:56 Testimonials, you can add a sense of authenticity and dependability to your brand or business. If you have certain reputed and loyal customers and consumers, then you can take their consent and ask them to present their opinions about your brand on your blog, email or social media.

2:12 Quizzes, a short little quiz that can provide some engagement and Interaction for your audiences can be a great form of content marketing that can interest people.

2:22 Emails Most people in the world with access to internet and participation in professional and consumer culture tend to make use of emails, no matter what the demographic is.

2:34 Podcasts Podcasts are audio files that your audiences can listen to, for obtaining some valuable information and guidance about certain relevant topics.

2:43 Paid ads. Paid ads are a form of content marketing in which you pay for certain platforms to publish your ad for you.

2:51 You can also pay them to directly advertise your product by mentioning it in their own content. Influencers. Influencers are on the rise across social media such as Instagram, YouTube, and TikTok.

3:05 Influencers usually cater to specific Be it fashion, fitness, beauty, travel, lifestyle, food, books, and lots more. Guides. Guides are usually step-by-step or a comprehensive forms of information that can provide some support and help to your customers or audiences.