CH05 Identify Your Target Audience

0:01 Identify your target audience. Your audience is the main target when it comes to your content marketing strategy, since they are the ones who will consume all the content you market, as well as your products and services.

0:14 It is through your audience that you will be able to attain your goals in a more cohesive manner, which is why your audience should be at the core of your strategy.

0:22 A large part of this involves gaining an understanding of who your audience is in the first place and who you want it to be.

0:29 Which channels and platforms Do these people commonly visit? And what is it that they like? There are multiple factors and considerations you should account for here, some of which you can go through below in order to form a fair assessment of your existing and target audience.

0:45 Channels. Try to carry out some research about the main channels or platforms that your audience tends to frequent commonly. This can depend on a variety of aspects, such as how old they are and what it is that they do on the channel that they frequent.

1:01 Preferred content. What content does your target audience frequently consume? Do they take in more images and infographics? Or are they more inclined to watch videos on multiple platforms?

1:13 Do they read long guides, articles, and blog posts? Or do they enjoy more short-form content? Problems and requirements. There are often specific problems, needs, and requirements that certain sections of online users tend to have.

1:27 Is there something that they are looking for that you can provide to them? What exactly are their search queries and behavior on search engines?

1:36 Loyalty You want your audience to be loyal to your brand and your products, services or content. This can become possible by publishing relevant and factual content while also using links and references that can establish your authority.

1:51 Buyer Personas A great way to understand your audience is by creating a buyer persona for them. This involves forming a semi-fictional account of them, although a large part of this should be based on fact, such as their demographics, as well as factors like language, preferred channels, common forms

2:10 of content consumed, goals, challenges, and more. Segment. Forming and establishing segments of audiences can help you carry out more targeted and pointed content marketing.

2:22 This involves figuring out the commonalities and uniformities that some parts of your existing and target audience might exhibit feedback. It is always vital to take your audience's feedback into account when it comes to establishing a content marketing strategy.

2:38 You can make use of polls, surveys, forms, and other such methods of gaining feedback so that you can improve certain parts of your strategy or content.

2:48 Reach! Understanding and identifying your audience can help you improve your reach. For this, you should analyze your existing content and determine its reach while also guessing at how you want your content marketing tactics to spread among your target audience.