CH06 Creating Your Content Strategy

0:00 Create your content strategy. Once you have clear that your goals and audiences need to be established and organized, in order for you to move forward with the process of creating a content marketing strategy, establish your niche.

0:15 It is vital for you to decide and establish your niche, if you do not already have something in place. Your content marketing strategy should focus on a particular field or industry or niche, which is also the same one that your brand or business is catering to.

0:29 Access your existing content. You should make it a point to assess the content that you have already published for your previous marketing strategies and campaigns.

0:38 Run analytics on them and audit this content to see if this content has helped or is helping you meet some of your aims and is leading to actual and positive change for your brand.

0:50 Discuss ideas. Creating your content marketing strategy should be a collaborative process. Make sure you include the ideas and opinions of your professional partners and colleagues, as well as your employees, so that you can encourage creativity and garner interest in this kind of participation.

1:08 Research your competition. You should not only assess your own content, but also that of your competitors. Each niche is likely to have multiple brands, businesses and providers, many of which often deal with the same topics.

1:22 Quite often, what sets some of these brands above and beyond the rest is their content marketing strategy. Figure out channels.

1:30 You should figure out which channels to market your content. This involves making good use of the data already available to you from your assessments and buyer personas.

1:42 Note your KPIs. Keep performance indicators, KPIs, are specific criteria that seek to measure your company's performance. Set up your tools.

1:53 Having the right set of tools and resources at hand is key to the success of your content marketing strategy. Since these tools can help you get started with your content creation.

2:04 Streamline the roles. You should distribute and streamline the roles of your marketing strategy to different parts of your team, with different groups focusing on carrying out content marketing for different content types.

2:17 Map everything out. After carrying each of the aforementioned steps out, you can go ahead and create a map of everything you need to do.

2:25 You can use something like an editorial calendar to establish a schedule for everything you need to do. This can help provide some basic guidelines and deadlines that you and your team can then follow.

2:37 Once your strategy is fully formed and ready to face the world, it is time to start creating the content required for your marketing ideas and publish them on the right platforms.

2:47 You can learn about this in the next chapter.