CH07 Creating the Content and Distribution

0:04 Well, you know your goals, you know your audience, and you have a plan, so what's next? Finally, you can move on to actually participating in the process of creating and distributing the content that can allow you to put your content marketing strategy into motion.

0:19 Here are some steps that you should carry out here. Do enough research. No matter what your niche is, it is important for you to carry out enough research to ensure that what you are saying is accurate and backed by data.

0:33 Make sure you make good use of your assessments and analytics to determine what the users want and what they are searching for.

0:40 Be original. As important as it is to carry out your research and base your fundamentals on this research, it is equally important for you to stick to your originality and creativity.

0:51 Use tactics and methods that have never been used before or been written about. invest in different platforms and see how you can bring in more engagement.

1:01 Use diverse formats. You should make use of diverse formats and content types in your content marketing creation and distribution. Repurpose older content.

1:12 You might have some older content already up on all your marketing platforms. Some of these might be outdated or available only in one format or platform.

1:21 In this case, you do not necessarily need to get rid of them for your marketing strategy. Maintain brand voice and personality.

1:30 No matter what you write, make or create. A common thread that should unite each of your forms of content should be your brand voice and personality.

1:38 If you have a motto or a general principle that you always communicate with your audience, make sure you include that in each piece of content.

1:47 Use user-generated content. User-generated content, UGC, is any form of original content that your users create. You can make use of these to give your content marketing strategy a push and provide some more legitimacy to your brand and its services and products.

2:05 Set a publishing schedule. It can be a good idea for you to develop a publishing schedule that can inform you and your team about when you want certain elements of your marketing plan to be published and uploaded.

2:17 Use notifications. Whenever you publish the content, you should also send out notifications to your followers or subscribers in the form of emails or messages, based on what they have already opted for and consented to so that they can instantly take a look at what you have shared.

2:34 Optimize your content. Before you go ahead and publish your content, make sure you optimize it fully so that it can meet the criteria of search engines as well as the algorithms of social media platforms.

2:46 Use paid platforms. While you should certainly focus your attention on organic forms of content marketing in your strategy, do not underestimate the importance of paid platforms either, especially since they can give a boost to your overall marketing campaign.

3:02 Keep promoting your content. No matter what, it is important to keep promoting your content if you want to maintain consistent engagement, while also increasing your reach among newer audiences.

3:13 Keep thinking of ways to spread your content among audiences, while also keeping them interested in what you have to offer.