CH08 Examples of Successful Content Marketing from Big Companies

0:00 Examples of successful content marketing from big companies. The following are some examples of successful content marketing that big companies have carried out.

0:10 Learn from them, and see if you can gain some ideas and inspiration from them for your own content marketing strategy.

0:17 Coke or Coca-Cola came up with a multinational marketing campaign called Shara Coke, in which they printed hundreds of popular names of people on the labels of each bottle.

0:27 This resulted in a personal touch with their consumers and led to a boom in the sales, starting with Australia, where this campaign was first launched.

0:36 Many variants of this campaign came about in other countries too, featuring printed lyrics, names of destinations, and more. Apples shot on an iPhone.

0:47 Apple launched its shot on an iPhone campaign to allow users of iPhone 13 to showcase the quality of the macro camera feature.

0:55 This encouraged the users to make use of established hashtags and share their images on social media with those hashtags placed in their captions.

1:04 Following this, professionals took a look at the uploaded images and selected winners based on several criteria. This campaign became a successful way for people to test the camera and have fun sharing their images and for Apple to promote it to multiple audiences.

1:21 DuoLingo's TikTok channel. DuoLingo is a popular language learning app, although its TikTok channel is interesting, since it uses the app's mascot or logo, the green owl, to promote the app.

1:34 Without making constant mentions of the app or its services itself, Duo the owl is used to share memes, reels, and videos related to language.

1:42 Often TikTok videos are aligned to current trends and memes on different parts of the internet, with many focusing on a sitcom like Vive 2.

1:51 Each video that do a lingo post receives around 4 million views along with many comments and shares. Canva's Design Challenge Canva is a graphic designing website and tool that can provide templates to content creators for their businesses and social media accounts.

2:08 It came up with the hashtag Canva Design Challenge to encourage users to make and share their own Canva designs. Based on the weekly uploads across social media, Canva created an interactive contest where it would select the winners and give Canva prizes to them.

2:24 This allowed them to use user-generated content to market their services. Adobe's Hashtag Creativity for All Adobe's Hashtag Creativity for All campaign made use of social media, especially Twitter, to share designs, ideas, tips, blogs, colorful plans, GIFs and more to make their content more accessible

2:47 , as well as to encourage engagement using Twitter's short form content format. Microsoft's Stories Microsoft has a section called Stories where it leverages the power of storytelling to humanize and share the stories of people associated with Microsoft, as well as how its services have helped various

3:06 sections and groups of people. This can provide some friendliness and encouragement to the users and readers, along with some curiosity leading to more views and engagement.