CH09 Analyzing Your Content Performance

0:00 Analyzing your content performance. The final step in this process is to analyze the performance of your published content so that you can understand how your marketing strategy is doing.

0:12 Use analytics. You should make use of analytics to assess the performance of your content across different platforms. When it comes to a blog or website, you can use tools like Google Analytics that can help you get a good idea about some of your metrics, such as traffic, click, views, and other relevant

0:30 insights. Track your goals. You should make an attempt to track specific goals that you might have. Based on the goals that you documented at the beginning of the strategizing process, you can figure out how successful you were in meeting those goals.

0:45 Check Audience Behavior. How the audience reacts to your content can be an extremely useful part of the process of analyzing your content performance.

0:55 Since there are several elements to your content marketing efforts, understanding which of these performs better than others can make a huge difference.

1:04 Measure Engagement To get an accurate idea of how well your marketing campaign is doing, you should track and measure the level of engagement that the audience has with your posts and with your brand as a whole.

1:17 Measure Revenue The revenue that you earn from conversions and engagement can be a direct way for you to measure how your marketing efforts are performing.

1:26 The metric for tracking your revenue should ideally be present in the tool you use for the analytics. Although some other sources and metrics that you can measure here include the return on investment, ROI, behavior of new and old leads and the number of people who converted to and carried out the required

1:43 action. Track SEO results. SEO or search engine optimization can help you figure out how much organic traffic you are receiving to your website.

1:54 How much your ranking has improved as a result of your content marketing strategy can be a useful way for you to figure out and notice some marked changes.

2:03 Measure frequently and carefully. Carrying these forms of analysis as not something you should do once or twice after you publish your content.

2:11 Although it is important to give your content a bit of time to float around on the web, you must also measure the content performance on a frequent basis to keep track of the short and long-term performance levels.

2:22 Make regular updates. Make sure you utilize the data that your analytic tools give you to make concrete changes to your content.

2:31 If there are certain elements that do not seem to be doing too well, you should alter them and improve them for better improvement.

2:38 Making relevant changes based on the passage of time or new information to keep your content up to date is also important.

2:45 Update and edit your key words frequently as well.