Internet Marketing Mistakes - Section 1 Paid Advertising

0:17 There are a ton of common online marketing blunders that often lead businesses to their doom! We've compiled a huge list of them so you can avoid them.

0:29 First we'll cover paid advertising mistakes, then we'll cover organic marketing mistakes. In the last section, we'll go over small business website mistakes.

0:40 Paid advertising is an essential component of any marketing strategy. However, even the most experienced marketers can still fall victim to one or more of these common paid advertising mistakes.

0:53 Focusing too much on selling. The ultimate goal of paid advertising is to sell your products or services. However, no one wants to see ads that are solely promotion-based.

1:06 Make sure that your ads also provide value to the people who see them. They should be informative, positive, interesting, or funny.

1:15 By giving them something valuable, you establish trust for your brand. Using Broadmatch Keywords Choosing the right keywords is a significant factor in how successful your efforts are going to be.

1:33 If you choose broad keywords, chances are you'll quickly eat up your budget without seeing any tangible results. By setting up your keyword match type to broad, you're telling Google and other paid advertising platforms that they can determine matching keywords.

1:51 Essentially, this means that you're casting a wide net that may allow possibly unrelated searches to trigger your ads. Avoid this by using negative keywords, broad match modified phrase match and exact match.

2:06 These options allow you to target exact keywords and not their variations. Not using ad variations. You'll still be able to launch your campaign even if you only have one ad per ad group.

2:26 However, doing so is neither beneficial or competitive. Remember, you're competing with other advertisers that are likely to be offering the same product or service.

2:37 You want to make yourself stand out. As much as possible, use several headlines and descriptions for your ad groups, so you can eventually narrow down which messaging grabs people's attention the most.

2:52 Also make sure that your ads contain not just the specific keywords necessary to trigger the ad. it, but also a hook that catches people's eyes and offers them a clear value proposition.

3:09 Lumping unrelated keywords into one ad group. A good quality score is crucial for your campaign success. However, if you do your ad group setup improperly, you'll most likely lose your placement to one of your competitors.

3:24 Don't lump keywords that aren't related or applicable to the ad tax that you want to trigger. For some, this might be tricky, especially if they have a product or service that can be referenced by multiple terms.

3:37 Nonetheless, in most cases, it is to your campaign's best interest to avoid grouping keywords that have nothing to do with each other just to minimize the number of ad groups you have.

3:53 Linking to the wrong landing page. A major factor that influences your quality score is your landing page. If your ad was triggered by a specific product keyword, driving the searcher to your home page is detrimental to your campaign.

4:09 Put yourself in the shoes of the searcher. If the ad says, buy this product, wouldn't they expect to be directed to a page where they can purchase the said product?

4:19 Don't make it too hard for the people who click on your route to find what they need on your site.

4:25 Check your landing page bounce rates to see if you might need some improvement in this area. Also, don't forget to test your landing page's load speed.

4:34 If your landing page loads too slowly, your bound to lose customers. not having add extensions. Add extensions are essentially extra text for your ads.

4:50 They can include your business phone number or details of a specific product model. Make good use of your ad extensions as they can help your placement stand out from other similar ads and get you more click-throughs.

5:03 Also, assign ad extensions where they make the most sense, whether it's on the ad group level, campaign level, or account level.

5:17 Budgeting incorrectly. If you budget too much, you'll waste precious resources. If you budget too little, you'll miss a lot of opportunities.

5:27 Make sure that you have a solid plan before you start a paid advertising campaign. Figure out which keywords you'll need to read your target audience and what price you'll need to pay for each.

5:41 Tools such as Google Ads Keywords Planner can help make sure you're bidding on the right placements and spending your budget appropriately.

5:49 Furthermore, monitor ad spending, positions, and conversion rates so you can make the necessary adjustments when needed. Not automating Automation tools can help you optimize your budget for your campaign, increase traffic, and improve conversion rates.

6:12 They use machine learning and data to ensure a better use of your time and resources. Instead of spending so much time on bed management, automate to make sure you're targeting getting the right audience, getting the best bits for your campaign, and driving better overall results.