Internet Marketing Mistakes - Section 2 Organic Marketing

0:17 Organic marketing is a crucial aspect of building your brand and improving your online visibility. However, not all strategies will work for your business.

0:27 Here are some of the common organic marketing mistakes that can actually hurt your business. Prioritizing quantity over quality. Successful business owners understand how important building organic visibility is, and the content marketing is a crucial part of this process.

0:46 For this reason, They make sure to regularly add new content on their website. However, many of them can get too caught up that they end up producing substandard content.

0:58 Remember, search engine's value quality. So it's unlikely for you to get a good organic ranking if you're known for publishing mediocre content.

1:08 Updating your site regularly is important, but the content you add should always provide value to the people seeing it. Being too impatient, organic marketing takes time.

1:25 You're not going to be successful overnight. Even three to four months may not be enough to see the results you're looking for.

1:32 Don't lose heart if you don't get good results right away. Instead remember that organic marketing may build slowly, but over time you'll see a compounding effect on your traffic and conversion rates.

1:49 Not Accounting for SEO. SEO is an important part of organic marketing. It should always be a priority when you're starting your campaign.

1:59 In particular, keywords make it easier for your search engines to understand your content easily and quickly. Here are some areas you might want to focus on.

2:10 H1, H2, H3, and Title Tag Optimization. The Title Tag of a piece of content is important for on-site SEO, so make sure that your keyword is in there.

2:24 H1 tags are also essential because they let search engines know which content is most important. By including your keywords here, you can rank higher for that specific term.

2:37 TF-IDF optimization. This is crucial for semantic search. Proper keyword search. This will help make sure you're targeting the right audience.

2:52 Not monitoring your performance. One of the biggest mistakes you can make when doing organic marketing is not taking the time to track and review your performance.

3:03 By regularly checking up on the results of your efforts, you can do the following. Double down on a specific strategy that is working better than you expected.

3:13 Cut back on a specific strategy that isn't working or is performing much worse than what you expected so you can focus on more productive initiatives.

3:27 Not making posts shareable. Whenever you're publishing blog or social media posts, make sure that they're shareable. Remember, given most people's need for convenience or lack of attention, they're unlikely to go through so much trouble to share something they like to their family, friends, and followers

3:48 if the share button isn't already there. There are plenty of free plugins that can help with this, so make sure you add them to your site.

4:02 Not taking advantage of different content resources. Content doesn't just refer to your blog posts, they also include images and graphics, landing page text, videos, testimonials, etc.

4:15 Here are some other content resources that you can tap into. Video quotes. If someone said something memorable on a vlog, podcast, or video interview.

4:28 Website screenshots. If something already looks great on your site, there's no need to create a new, high-res image for your social media.

4:37 Blog post stats. If your posts include an interesting statistic, you can turn that into a shareable content by including it as a caption or creating an image for it.

4:48 Repurposing the content you already have will make your life so much easier. It's also a lot more cost-effective. If you're not a writer, developing a single piece of content can take you time and money.

5:03 So don't think that after you publish that content and share it a few times on social media, your job is done.

5:10 Instead, try repurposing what you have into an infographic or a shareable graphic for your social media. You can also use it as the basis for interviews, round-of-posts, or new pieces of content on the same topic, but coming from a different angle.

5:30 Not diversifying your marketing tactics. You have a lot of strategies and channels to choose from, so it makes no sense for you to put all your resources into just one.

5:43 Diversifying your strategies won't just help you minimize risks, it can also help you figure out which ones are most effective, so you can invest more in those specific tactics.

5:54 At the same time, don't spread your budget too thin trying to use every single strategy and get on every available channel.