CH 2 - Video Marketing for Your Business

0:01 Video marketing for your business. If you are not entirely sold on the value of reaching out to your customers through video marketing, it is possible that you are not entirely aware of its benefits.

0:12 So, here's a little taste of what you are missing out on. There are many quantifiable advantages to using video marketing.

0:20 No matter what kind of business you're running, it's important to build a relationship of trust with your customers. Videos are a great way to put a face and voice to your brand.

0:30 On a more commercial level, videos are actually great when it comes to search engine optimization. You can use them to build backlinks, increasing engagement in terms of likes and shares on social media, which can work wonders for your brand in terms of search rankings.

0:46 74% of all traffic on the internet is said to be from video content. This was in 2017, so those numbers have definitely gone up by now.

0:57 Video marketing is definitely one of the most effective tools, not only to give out relevant information and advertise yourself, but also hold the attention of existing customers and attract new ones.

1:09 In fact, at least four times more customers prefer a video to text. Now let's talk about your goals with video marketing.

1:16 Everything. Every marketing strategy needs to have tangible and achievable goals when you start planning the campaign. So, let's look at what you need to keep in mind before deciding on the strategy.

1:28 Your videos must be geared towards attracting as many eyeballs as possible. Now that might seem obvious, but you must never lose sight of the fact that cheap gimmicks for eyeballs will only get you so far.

1:40 Always remember that trust is key. That is the one thing that will lead your customers towards brand loyalty. Metrics are also super important.

1:49 You must use these analytics to your advantage. As they say, the devil is in the details. So, make sure you look at the breakdown of your audience.

1:58 Study the categories by gender, location, age, etc. This gives you an understanding of who likes your videos and is sticking with your marketing strategy.

2:08 Once you have their attention, you need to get them to engage with your material. One way to do that can be by encouraging them to comment on the video on social media platforms.

2:19 You can leave a prompt for the same at the end of the video. You must also remember to add click-throughs on every platform that ultimately bring the viewers back to your website and turn them into customers.

2:31 And finally, measure the number of people who have come from various sources to your website and stuck with the marketing to make a purchase.

2:39 That is after all the end goal. Getting them through your own content is one way, but you can also sell affiliate products, something that is relevant to your product or service, that hopefully has a greater database of loyal customers than yours.