CH 3 - Different Types of Marketing Videos

0:00 Different types of marketing videos. It's not enough to know why to make videos and what they can do, although I will talk about it in more detail in the upcoming chapters.

0:11 You also need to know the many different types of marketing videos that can be made to reach your audience. Let's take a look at some of the most popular types of videos made for businesses.

0:21 The first and possibly the most common types of videos are about brand awareness. This is your way of telling your audience what you are all about.

0:29 out. These videos typically talk about your mission statement, the values attached to your brand, and the emotions involved in making the product or delivering the service.

0:40 Then there are listicles. The word listicle is a composite of the word list and article, and these pieces are typically numbered.

0:48 You would think this is a very text-oriented format, but it works beautifully for videos, too. These are videos that basically have titles like five ways to do ABC, or nine advantages of using XYZ service.

1:02 They're quite easy to put together once you have your content ready. Typically, all you need are a few stock videos or stills that are edited together to make a slide show.

1:11 They are fun and easy to consume. Then, there are event videos. We've all seen these every time companies like Apple have a big launch.

1:19 They have short teasers, which give you highlights of what to expect from a specific event. Another exciting way to invite the audience into your brand story is to give them a little peek into the behind-the-scenes action.

1:32 Some brands have managed to do it very successfully and have built a cult following for themselves. If you do want to make videos about how your product is made or put together, you are looking at a separate category called explainer videos.

1:45 These are quite popular and are better known as how-to videos. These videos can also be used to explain your business better to a client or an investor too.

1:55 So it has multiple purposes and benefits. They help you make your brand credible and inspire your viewers to think about your brand and product.

2:04 Now there's no better way to get personal than to, well, tell personal stories. Testimonial videos from other users or customers have been a very popular and successful way to get some goodwill.

2:16 This is basically the video version of reviews, which has a huge impact for anyone looking to associate with your brand in any way.

2:24 Then there are question and answer videos. They used to be called FAQs or frequently asked questions, and today we know them better as AMAs, or ask me anything videos.

2:36 At the end of the day, your viewers know that this is a marketing video, so they won't stick around for a long narrative.

2:42 short videos are also preferred on social media platforms, where people just want to browse and kill some time, unlike logging on to streaming platforms like Netflix, where they expect to stay a while.