CH 4 - How to Create Your Marketing Video

0:01 How to create your marketing video. I've mentioned before that making videos can be an expensive affair, but don't lose hope if you don't have a big budget.

0:10 There are many tools you can use, even on a limited budget, to create the short and interesting brand videos that you need.

0:17 Animaker, if you're on a tight budget, but still want to make simple animated videos, this is the one to check out.

0:24 It's touted as one of the coolest platforms for this purpose, and it's also quite easy to use. Biteable, here's another tool to create animation videos.

0:34 This one is also for beginners, and comes with many existing templates. Biteable also has a database of photos, videos, and live action scenarios that you can incorporate into your videos.

0:45 Movely, this is another dependable video editing tool. You can get a free trial for 30 days without having to give your credit card information.

0:53 Any moto, if you were not looking for so much customization, here is a tool that allows you to make great video compilations, and is used by individuals to create videos for friends and family too.

1:07 Editing on social media platforms With video becoming such a hot commodity on the market, social media platforms like YouTube, Facebook and Instagram are also jumping on the editing bandwagon.

1:19 If you have noticed, YouTube has a beta tool called Video Builder that lets you play with text, pictures, and logos.

1:27 And of course, their audio library is always available. Instagram has also added a trimmer, which you can use when uploading video stories.

1:36 This is to keep you from exploring other tools and also keep you on their platform for a longer period of time.

1:43 Now it's time to think about where to host your videos. What does that mean? Well, these are the tools you can use to embed a video on your own website.

1:52 Videos are a heavy content material on a webpage, and eat up a lot of bandwidth. So, you need to start by creating videos that are neither watered down versions, nor so high quality that your webpage can't handle it.

2:05 That is why using third-party platforms to host them is an excellent idea, and a go-to for content creators of all types.

2:13 Here are a few options you can start exploring. YouTube. This is a good choice for several reasons. It's the largest website for video sharing, and easily registers over a billion active users every month.

2:26 That is a large pool to tap into. You don't have to worry about bandwidth because it has a capacity of over 100 gigabytes per video, and the cloud storage is unlimited and free.

2:38 You can enable ads and make money off it. You can build subscribers and also generate custom iFrame codes for your website.

2:47 Vimeo. This one is like YouTube, but it has a few more options in terms of social media sharing, which is a huge asset.

2:55 You can sign up for free and get five gigabytes of storage right away. You can pay for more storage or live streaming options and also get customizations and customer support.

3:05 But regardless of your plan, you can enjoy unlimited bandwidth and ad-free display options. Vimeo also makes suggestions at the end of the video, like YouTube, and you can monitor your audience behavior through Google Analytics.