CH 5 - 7 Dos and Don'ts with Video Marketing

0:00 7 Doos & Dones with Video Marketing Every marketing strategy hinges on a few standard principles, depending on the medium you use to publicize your product or service, so here are 7 Doos & Dones with Video Marketing.

0:15 7 Things to Do Keep it short. We live in a world of infinite distractions. Never overestimate the brilliance of your video or the attention span of the average viewer.

0:27 And when it comes to branded content, you have to make your impressions in the first three to five seconds. Try innovative approaches.

0:36 Make it bright and let it pop so that the viewer wakes up from their slumber. New formats are always acknowledged and appreciated on the internet.

0:45 Maintain quality. In a world where everyone is watching highly-produced content on platforms like Netflix, you need to really bring in your A-game.

0:54 You can do basic level DIY stuff, but that cannot be your long-term plan. Focus on SEO. Keep your video title and keywords relevant to the topic.

1:05 Search engine optimization plays a big role in helping your video reach its targeted audience. Track the analytics. Studying the metrics of your videos once they are published makes all the difference in the world.

1:19 Keep them mobile friendly. Research shows that more than 70% of videos were being watched on mobile devices by the end of 2019.

1:28 Thanks to the boom and smartphone sales, everyone has one of these devices in their pockets. Understand your audience and add CTAs.

1:37 When you write your titles and descriptions, it's important to get the keywords in, but also remember that one of the best ways to get your audience to engage with your post is to pull them in with an intriguing question.

1:49 Tempt them to answer it in the comments. seven things not to do don't be impatient no campaign is successful overnight apart from effort and resources every strategy takes time to bring returns you need to be consistent in your efforts and you will see the steady incline don't aim only for virality it's

2:14 wonderful to have videos go viral but that is not something you can manufacture. I mean, you can by paying for boosts on social media, but it's best to let your videos make their mark organically.

2:27 Don't forget branding. The end goal is to sell your product, so don't forget to use brand colors and logos to register your brand in your audience's subconscious.

2:38 You have to promote your products and services without overdoing it. Don't take run when you do explainer videos. While that makes sense to you, that might lead your audience to wander and perhaps even get bored.

2:54 Don't depend on one platform. Platforms often change their algorithms overnight. That means you have to rethink your entire strategy. So don't depend on any one of them.

3:05 Don't be unscripted. This is something only season professionals can pull off. Write a script for the video and prepare. Don't start campaigns without specific goals.

3:17 Every campaign needs to have a bulleted list of goals you want to achieve.