CH 6 - Video Promotion Strategies

0:00 Video promotion strategies When you have good content and research that tells you a strategy is going to work, you need to stick to a plan.

0:11 Viral videos and successful campaigns take planning. That starts with a few basic practices like these. It's not enough to have a campaign ready.

0:20 You need to relentlessly release teasers and get everyone excited about what is about to come their way. Now, a lot of social media platforms give you the option of paying to boost a post.

0:32 Once you publish a video, and it starts to do well, you can pay a small amount to make sure that the reach of this popular video is increased, set aside some money for this.

0:42 Then you must integrate all your marketing platforms with each other. If you have functional email marketing channels, do not forget to add the videos to your newsletters.

0:52 Get your existing customers excited. You must also place buttons that enable them to share these videos on social media. That is a sure-shot way to get more attention.

1:03 Now let's talk a little bit about the importance of where you host your videos. We have looked at the many services where a video can be hosted.

1:10 So you now know that there are many storage and bandwidth issues that come from hosting videos on your own servers.

1:16 It costs a lot too. There was a time when YouTube was the only place where videos were available for the most part, but today there are so many avenues and a lot of them are here to stay.

1:28 Once you have your video ready, there are a few standard ways of getting more traffic. The first step in that process is to make an engaging thumbnail.

1:37 This is the first thing that a viewer will see with regards to your video no matter where it's hosted. You need to use it such that it teases the viewer to the content of the video.

1:47 A second tactic many brands use to increase traffic to a video is to team up with an influencer and offer them incentives to promote or simply talk about your product or service.

1:58 Another critical aspect of video marketing is to learn about distribution strategies. Your website, social media platforms, and the websites of brand partners are an obvious choice when it comes to where you must distribute your videos.

2:12 But you still need a strategy on how to do it. This includes the budget of the distribution and length for each platform.

2:20 Every avenue has different requirements, including the format of the video. What works on your website won't necessarily pan out for Facebook, and what works on the latter won't for Instagram or Twitter.

2:33 Understanding those requirements will help you generate more conversions and leads. You can also do paid promotion in the form of ad campaigns and sponsored content on websites that appeal to your target audience.

2:45 These are just a few basic spaces where video distribution is highly likely to bring returns.