CH 7 - Making Money with Video Marketing

0:00 Making money with video marketing. The ultimate goal of every marketing strategy is to get a long-term return on investment in the form of paying customers.

0:10 Video marketing is no different. More are watching videos than ever before. With the onset of smarter tech, that is only growing, especially in the USA.

0:20 In 2018, video marketing breached some important milestones leading many brands to incorporate it in their digital marketing strategies. By 2019, over 85% of marketers had shifted their focus to video marketing, according to Wiseau.

0:36 According to HubSpot 2018, more than 50% of customers wanted to see videos from brands they support while they're skipping text and audio content.

0:46 Industry influencers are picking up this data and making a pretty penny from it. Now let's look at leads. video marketing has led to more than 65% of qualified leads every year and also over 50% growth in brand awareness according to OptinMonster 2019.

1:05 Brands have said that over 90% of them were able to find new customers because of video marketing on social media platforms like Facebook, Twitter, YouTube, and Instagram.

1:16 Videos have proven to be extremely useful in educating viewers about a brand. Videos can be used for more than just storytelling.

1:24 Broadly speaking, the production line is covered in many formats, starting from behind the scenes videos to customer testimonials, and in the middle of that process lies the actual sale.

1:35 Videos that are customer-centric can boost sales efficiently. This involves making unboxing and how-to videos. FAQ videos based on the queries on your website or social media sites are a great way to engage directly with potential buyers.

1:51 Let the script for these videos be non-technical, and in a way that anyone who wants to buy the product understands the process.

1:58 Such videos are actually a direct sales pitch to potential customers. As always, they must be short and to the point.

2:06 Brand videos are more efficient when there is a name and a face on the screen. Introduce yourself to your customers by by making bio-videos for members of your sales team.

2:16 Send them to stakeholders, including your customers. This can be done through weekly newsletters, where one section specifically addresses one FAQ.

2:26 The videos can also be embedded in the team member's email signature. You can also jazz up your product and service page with one video right on top, explaining what the page is all about.

2:37 That way your customers don't have to browse the page and figure out what they are looking at. The video tells them where they are and what they can expect to find.

2:46 Add text and images next to the video so that those who can't play a video have supporting text to know what they are looking at.

2:53 These videos directly boost sales and bring a return on investment. And any such chance you get, you must grab it.