CH 10 - Conclusion

0:01 Conclusion Video marketing can be used for more than just promoting your business. Today it's used for creating engagement, increasing sales, and raising awareness.

0:13 It's an integral part of digital marketing. This is an arm of content marketing that became very popular about a decade ago.

0:21 But initially, only those businesses with a big budget for pre-production, shooting, and post-production were able to utilize it. Today, however, there There are many services and tools that are available for smaller businesses, and thanks to the exponential growth of social media like Facebook and Instagram

0:38 , they can reach audiences without having to invest big bucks up front. There is no reason for any business to not want a slice of this pie because making a short video without any technical knowledge about making videos has become rather easy.

0:52 From colors to fonts to entire concepts, everything has been templatized, and you can access them for free. If you're willing to pay a small monthly fee, you can unlock premium features and level up.

1:04 YouTube is recording more than 1 billion viewing hours every day. These numbers have inspired social media platforms like Facebook, Instagram, and even linked in to jump into the fray.

1:16 These companies have struck deals with businesses and content creators to drive traffic to their websites. This comes from the realization that more people are preferring to watch short videos to get their information, rather than read long posts about the same.

1:30 It is even led to the creation of platforms like Snapchat and TikTok, which are exploding with content. Now every business needs to come up with its own strategy to make sure that its product or service captures the viewer's attention long enough to turn them into buyers.

1:45 We have discussed several best practices in this book that will help you standardize your appeal. And as mentioned before, 50% of those who buy a product are watching videos before making that purchase.

1:57 So if you want your website to pop on top of the search engine results page, SERP, Video Marketing is an avenue you just can't afford to ignore.

2:06 That's because algorithms are now geared to look favorably towards web pages that have video elements. As the videos perform better, the traffic on your site increases, and your page ranking goes higher.

2:17 The more people engage with your content, search engines recognize that you have their attention and tend to promote you because the goal is to give the user what they want.

2:28 Search engines like videos when the click-through rates are high because that is organic traffic. You are able to establish quality backlinks to using videos and the quality of the content on your website also increases.

2:40 That in turn increases backlinks and traffic. It's a cycle of productivity and every marketer, even a bad one, will tell you not to let go of this golden opportunity to make your mark.

2:52 Video Marketing is the new marketing. Now it's time to use video to grow your business.