3 - What Is A Social Media Influencer

0:00 What is a social media influencer? Influencers can come from many different sources online. Here are the most popular avenues. 1.

0:10 Bloggers Micro-blogging is a big part of the influencer marketing pie. These individuals have a very active, incredible relationship with their followers, something that brands are actively looking to tap into.

0:24 2. YouTubers Since making videos is now an integral part of every marketing strategy. It's only logical that you explore this space with your influencer.

0:34 In fact, it is wise to remember that more people are inclined to watch videos on their phones than read text material.

0:42 Three, podcasters. This is the other half of the audio visual spectrum. It's newer than some other forms of creating content, but it is quickly becoming very popular.

0:53 4. Social Posts Now, you can't be a social media influencer without an active and dominant presence on social media, so whether you're looking for a blogger or a podcaster or a YouTuber, you will find them on social media platforms.

1:10 What makes them good influencers? But how do you know who is a good influencer? One who has their finger on the pulse of their audience, and can help do the same for your brand?

1:21 Well, Well, here are a few things that all good influencers know they need to do to keep their follower base happy.

1:27 1. Conceptualize their niche and brand. They need to find a product and then sell it to their followers. But not everyone needs to reinvent the wheel.

1:38 More often than not, they identify niches that are already popular and provide insights in their unique voice. 2. Make the most of the right social media platforms.

1:49 Influencers find their audience on social media through trial and error. But once they start creating and posting content, a good one takes feedback from the followers.

1:59 They ask them to engage with the post on both likes and dislikes and take that into account while creating the next post.

2:07 3. Identify their target audience skillfully The trial and error process mentioned in the previous step is critical to identifying the follower base no matter what the influencers niche, their ability to do that is what makes them good at their social media game.

2:24 That is because influencers are brands themselves and they must be as good as you in identifying their audience. 4. Create content that's exciting and marketable.

2:35 And this is what makes or breaks an influencer. They need to be able to win the top of the mind recall game.

2:41 This means their content has to be both exciting and they need to have the ability to sell it to their audience.

2:48 5. Write titles that are algorithm friendly and add the write tags. All the above mentioned qualities will produce no results if the influencer is not tech savvy.

2:59 This is entirely a technological game. So, if they have the best post or video of all time, but do not know how to gain visibility on said platforms, they lose the game.