9 - How to Track & Measure an Influencer Marketing Campaign

0:00 How to track and measure an influencer marketing campaign? This is the last leg of the adventure, and as you can tell, it comes after the campaign or collaboration comes to an end.

0:12 You need a tangible way of measuring the success of this partnership, and this is how it's done. One, reach. This is the very first metric you want to look at.

0:22 You need to start by looking at where your brand was before you launch the campaign, and where the reach is at once the campaign has come to an end.

0:29 The rise or drop in the reach tells you how far your message is traveled, and how many buyers entered the fold.

0:36 This can be calculated by looking into your KPIs. Start with a follower count of your influencer. While some are obviously other brands and a few bots, you will have a fair idea of the growth during this time period.

0:49 For this reason, it's helpful if the influencer was working exclusively with your brand. It's not the best indicator, but it can give you an idea.

0:57 You get a peek into the times your post showed up on your target audience's timelines by looking at the impressions.

1:04 You can also look at the traffic the content is brought in from the influencer's profile and it is an extremely reliable indicator of measuring reach.

1:13 2. Target audience growth Then there is growth. It's one of the biggest factors in influencer marketing and otherwise too. Here, however, growth in a particular demographic is everything.

1:26 You want to see if your sponsored content is hitting your target audience. Google Analytics will tell you the precise numbers.

1:33 These numbers will also tell you if the influencer's brand messaging was on point. That's incredibly useful in measuring the success of the campaign.

1:41 However, you must remember to look at these numbers 30 to 60 days after the campaign has started to make sure the numbers have steady themselves.

1:49 This is very true for sponsored posts, because while the sales start to come in after the first few days, potential customers check promo codes and affiliate links only after a few weeks, unless there is a time component to the offer.

2:03 3. Coupon Codes and Affiliate Link Speaking of discounts and affiliate links, these numbers are not only very easy to track, but are also a reliable way of measuring the results of the campaign.

2:16 You learn which influencer has been effective in bringing paying customers back to your website. If you've used promo codes in your campaign, you will be able to track sales and also repeat purchases, which is also an added piece of information.

2:30 You will also get insights like Click Through Rate, CTR, which is a terrific measure of the influencer's success in bringing customers to the fold.