CH 1 - Introduction

0:01 Introduction. A lot of people start creating podcasts for fun, but once they get into it with full commitment, it is amazing how often those hobbies turn into legitimate money-making businesses.

0:12 That's not to say that creating a hit podcast is the easiest thing in the world. And here's what gives podcasts the edge over other media.

0:20 It's personal. You have a way to reach the audience in an intimate fashion that is different from text and visual media.

0:26 This is not something that podcasters say about the business, but the listeners do. The connection you have with the host's voice is something those who listen to the radio often understand well.

0:37 There is also a certain level of loyalty that comes with this engagement, and that's what makes it special. It's easier.

0:45 You don't need your listeners to watch anything. This means they can listen while doing chores or working out or while commuting.

0:51 It takes the pressure off having to grab eyeballs. And if you get them to subscribe, they will be alerted to new episodes right away.

0:59 It doesn't demand investment. It's actually quite easy and relatively cheap to get a podcast off the ground. If you put some money aside, you will get high quality equipment, which will make a great show technically when compared to what other media need.

1:15 It's not video. video. There is a whole world out there which is obsessed with videos, so why not go that way?

1:22 Well for one, it takes a lot of time, effort and specific skills to create and produce a video. You don't need a lot of that to make a podcast, and if you want to take advantage of the push the social media platforms are giving to videos, you can always record a video of your podcast, especially when

1:38 you do interviews, and push them as teasers. Problem solved. Combining these two worlds is a great way of reaching more audiences, too, and that gives you the much-needed boost when it comes to building your brand, listener base, and traffic.

1:52 All things that are important, whether you want to do this for a living, or for fun. Now, the basic outline for podcasting when you get started looks something like this.

2:01 Figure out the goal of the podcast. Outline the topics you will talk about. Figure out who your audience are. Give your podcast a kickass name, keep it simple, keep SEO in mind.

2:14 Get the right equipment to record a quality show. Get the right software for post production. Use some exciting audio elements to jazz it up.

2:23 Share your show on directories and with aggregators. Make some money. But before we jump into each of these points individually, let's start by looking at what podcasting really is and how it works.

2:35 you