CH 4 - How to Find Good Topics/Themes to Talk About?

0:01 How to find good topics and themes to talk about. When you have decided only up to the point of doing a podcast, your next step is to pick a topic.

0:10 For that, you must figure out what you want to do with this podcast. That means picking a niche that you want to talk about at least on a weekly basis.

0:18 It must be something that you are excited to create content about. The first step in that process is to pick a niche that allows you to talk about it regularly.

0:28 So here's how you find that. Pick something that aligns with your interests or skills. We'll dip into the interest of potential listeners and yourself.

0:37 Is a primary topic with various branches within it so that you can create episodes over a period of time. That means you need to browse a variety of ideas.

0:47 Luckily, there are some standard tips and tricks to fall back on. Let's look at those, shall we? Audience questions. To know what people talking about, you need a strategy because you can't go around browsing the internet endlessly.

1:02 So go to forums like BuzzSumo, Question Analyzer. It's a marketing platform which analyzes content from the audience through their Q&As.

1:11 They scour the internet for you and go through thousands of websites and forums. This will give you an idea of what people are generally talking about.

1:19 It's a good starting point. It also has a keyword tool which helps you explore one core keyword and expand the search from there.

1:27 You will find questions that need to be answered, which can turn into entire episodes, if the subject has that kind of depth.

1:34 Other content in your niche. Next, you want to look at the content that is creating a discussion. This is called engagement, and it can be measured on most platforms.

1:45 You want to find a topic in the niche of your choice that makes your listeners talk about it. For this, you can use tools like Buzz Sumo, or you can look at social media platforms.

1:55 The former has a bunch of filters that let you make a clear decision sooner than the other platforms. You want to pick content that has been engaging in the last year, month, or week as you go on.

2:06 It is also important to pick topics that are relevant in specific countries where you are targeting listeners. Your own past.

2:14 If you have media of your own like a YouTube channel or a blog, you should dive into those stats to get an idea of what works for your audience and what doesn't.

2:24 It's important to remember that it's an asset only you have access to, and you must use that data to figure out how to shape your podcast.

2:32 Take a look at the insights and make an informed decision on what you're good at and how you have managed to relate to your audience.