CH 9 - How Your Podcast Can Become Your Main Business and Allow You to Quit Your Job

0:00 How your podcast can become your main business and allow you to quit your job. Over the years we've seen all the stories about people who quit their corporate or nine to five jobs to travel or live in the hills and such.

0:14 A lot of us love those stories and it's possible that some of us have given it a thought before trashing it because we just don't have that kind of luck.

0:22 When you have a podcast that is starting to take off and the odds look like they are in your favor, it's hard not to revisit that topic.

0:30 It is not unusual or impractical to wonder if you could make enough money from it or make it your full-time job.

0:36 Luckily for you, this might just be the idea that can make those dreams come true. Start building assets. Maybe you started off with the idea of a podcast as something fun to do.

0:48 Maybe you were testing the waters. But if your strategies up until this point seem to work well enough for you to take this seriously.

0:55 Let's take it to the next level, yeah? You do that by putting more thought into each episode, such as you build a narrative from one episode to the other.

1:04 You want to talk about that on the social media platforms of your show. These are the things that will help you do that.

1:11 Start talking to your audience like you are their friend. Build a website for the podcast so that your audience starts taking you seriously.

1:18 Firstly, build it well and fill it with all the information the listeners might be looking for. By now it should be clear that paid products can be very useful in monetizing a podcast.

1:29 The revenue margin is low and you need to figure out how to make this more effective. Create a practical vision document.

1:37 If you want to turn this into a business, you must make a long-term plan. Try to set trends instead of depending on existing trends.

1:45 So you must ask yourself, what is the recording schedule like? How many episodes should a season have? What about holidays?

1:55 Should you do special episodes beforehand and take a break or go big with a live show? What kind of products should you associate yourself with?

2:04 What are some of the most reliable channels for marketing? Be consistent with your content. If you are new to the business, it might take you some time to get noticed and have a bunch of subscribers running towards your show.

2:18 So work on the quality of the show, both editorially and technically. Pick a main monetization path. Outside of the content, the one thing that is possibly the most important factor is to make money.

2:32 When you want to make this your main source of income, you must make sure that you find a good and reliable main path of monetization.

2:39 You now know a few ways to get it done. There are many others too. You don't have to go with what everyone else is doing, but you must certainly give the popular ones a shot because they are popular for a reason.

2:51 Each of these factors must be explored in the long term so that you can move from being a part-time podcaster to a full-time host.