CH 10 - Conclusion

0:00 Conclusion. To have a successful podcast is as easy and as tough as doing the same with any other media. There are some obvious benefits because it is a medium that allows you to go deep into a topic.

0:13 More and more people are getting hooked on podcasts, and those are trends one cannot manufacture. Being hit by the pandemic has also been great for streaming businesses.

0:23 People are looking for more ways to pass time and maybe even learn a thing or two. Since this is not a visual medium, It has some clear benefits in terms of how it can be put together, technically speaking.

0:35 The way podcasts work is actually quite easy, which is probably why they are becoming more and more popular. And by easy, I don't mean just for the audience.

0:45 You now know that podcasts are relatively easier to create and publish if you get a few things in order. But one of the best things about having a podcast is that more often than not, you don't have the regulations that are imposed upon traditional radio.

1:00 And there are a lot of platforms that allow you to self-publish, which is one of the reasons this form of media is really taking off.

1:07 Another reason why it is easier to do podcasts than other visual content is because this stuff is more research-heavy. Look at the general areas that people are interested in.

1:18 If you were to go by Spotify statistics, people really like podcasts about education, arts and entertainment, lifestyle and health, comedy, society and culture.

1:29 It should not be surprising to see that these are the topics that most people are curious about. Since COVID-19, people have also been listening to podcasts about wellness and working from home.

1:40 That's not a big reveal, either. Now, think about the amount of production work you would have to do if you want to make a good video on these subjects.

1:48 When you make a podcast, you take all that effort out. Of course, you have to get creative with the format, but you cross that hurdle, there are plenty of low-hanging fruits that are waiting to be explored.