CH2 - Creating a Community Centric Brand Culture

0:00 Creating a community-centric brand culture starts with making your audience feel like they're more than just customers. They're part of a shared journey.

0:08 Embedding community building into your blog or website can make a world of difference in how people connect with your brand and return for more.

0:15 To start, invite engagement on your blog by encouraging readers to share their thoughts, questions, or experiences in the comments. Responding to comments thoughtfully can create a sense of connection and show your audience that their voices are valued.

0:28 Another step is to build a space for your community to interact, like a dedicated forum, group, or even a weekly Q&A post.

0:36 It's all about opening doors for genuine conversations, adding personal touches, like sharing behind-the-scenes moments, also helps. When people see the real side of your brand, they're more likely to feel connected.

0:47 You could also highlight customer stories or create content around common challenges or interests that resonate with your audience. Many brands excel at community building, like Glossier, which encourages audience feedback and Peloton, where users connect over shared workout goals.

1:05 These brands focus on giving their communities a voice and a reason to come together. In the end, creating a community-centric brand culture is about more than selling.

1:14 It's about building a lasting relationship. And when your audience feels valued and included, they'll become your brand's most loyal supporters and advocates.