Affiliate Marketing Overview

0:17 Affiliate marketing is a marketing strategy designed to drive sales and revenue for business. Affiliate marketers sign up for an affiliate marketing program, promote a business's offerings, and earn a commission every time someone clicks their affiliate link and purchases a product or service.

0:35 Affiliate marketing is now considered a billion dollar industry. According to a report from Feinstack, 80% of brands today have an affiliate marketing program.

0:50 The United States currently has the biggest share of the market, with 39%. Revenue from affiliate marketing accounts for 15% of all revenue in the digital marketing space.

1:02 94% of publishers are connected to an affiliate marketing program or network. 79% of marketers and businesses turn to affiliate marketing to increase sales and drive conversions.

1:20 Affiliate marketing methods Affiliate marketing is beneficial for both businesses and affiliates. It can help businesses increase their revenue and engagement, While affiliate marketers earn a commission for every click, sale, or lead that they help the brand earn.

1:37 However, turning affiliate marketing into a profitable source of passive income requires dedication and well thought out strategies on the side of the affiliate marketer.

1:47 Here are some of the common affiliate marketing methods that they can use to drive significant leads and conversions. Blogging Product Reviews Most affiliate marketers start with creating a blog where they can write product-focused reviews.

2:06 You can do the same. Pick a niche that you're really interested in and establish yourself as an authority in that industry.

2:14 By sharing your knowledge and expertise with your audience, you earn their trust and support when you're recommending products or services.

2:22 Essentially, affiliate marketing through blogging is effective because you're writing about products that you personally use. Your readers understand that you're personally placing your seal of approval on these products, and they're more likely to click on your affiliate link and purchase such products

2:39 in the same way that they're more likely to take recommendations of their friends and family members. Build an email list.

2:51 Emails might be one of the oldest forms of digital communication, but they're still as effective as in helping businesses reach their audience.

3:00 In fact, it's considered as one of the top methods on this list because of its potential reach. You can build an email list of highly targeted and interested subscribers by taking advantage of the resources you have on your website.

3:15 For instance, you can offer free ebooks or guides to those visitors who will opt in. You can also provide them with coupons, discounts, and other great deals.

3:26 Just make sure that the emails you're sending them are engaging and highly relevant to their interests and preferences. Using PPC.

3:39 With PPC, you can bid on key words that are relevant to the product you're trying to promote. It allows you to leverage search engines so you can direct highly targeted traffic to your landing page.

3:51 It's also cost-effective, because you don't have to pay a rat placed on a search results page, but only when a user clicks on it.

4:00 Although PPC is considered one of the most popular and effective affiliate marketing methods, Being successful at it takes more than just a good ad copy with the right keywords.

4:12 You also need to be well versed with how the process works, and be meticulous in tracking which keywords are generating conversions for you, and which ones aren't.

4:27 Conducting webinars Webinars are also another popular affiliate marketing method. They allow marketers to reach their audience on a more uniquely personal level that the rest of the methods in this list just cannot match.

4:42 A webinar allows you to showcase the possible benefits of a product to your audience, in a friendly and interactive way.

4:49 Your viewers can immediately ask you questions that come to their mind, and you can quell any of their hesitations right away.

5:02 Coupons have played a significant role in the affiliate marketing industry in the past decade. Affiliate marketers can rely on coupons to entice customers by giving them powerful incentives like discounts and deals to purchase a product.

5:18 Coupons are also quite cost-effective. You don't have to invest in writing long and informative blog posts to get people to purchase.

5:27 You also don't need to stick to building your authority in a single niche. More importantly, once consumers realize how much they're saving by using these coupons, they're likely to keep coming back for more.

5:41 Now that you have a deeper understanding of what affiliate marketing is and what methods you can use to succeed at it, Let's move on to the next section.

5:49 This second section discusses some of the leading affiliate marketing programs and market places that you can check out and sign up for.